The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Research about interactive characters suggests substantial opportunities for them to
enhance online experiences.

The Major Points:
(1) Human-Media Interactions Are Fundamentally Social
(2) Character Interfaces Bring Social Intelligence to Online Interactions

Ten Benefits of Character Interfaces
1. Characters make explicit the social responses that are inevitable.
2. Interactive characters are perceived as real social actors
3. Interactivity increases the perceived realism and effectiveness of characters
4. Interactive characters increase trust in information sources
5. Characters have personalities that can represent brands
6. Characters can communicate social roles
7. Characters can effectively express and regulate emotions
8. Characters can effectively display important social manners
9. Characters can make interfaces easier to us easier to use
10. Characters are well liked

More detail about the research by Byron Reeves
Center for the Study of Language and Information
Stanford University at http://64.152.122.45/eAgent/CSLI_Stanford _Study.pdf

To experience yourself the best example interactive characters online click on DEMO at: http://futurebiz.productdriven.com

Syed Akram, Independent Affiliate
WEB: http://futurebiz.marketdepo.com
VOICE:+60-1993135977

The research by Byron Reeves
Center for the Study of Language and Information
Stanford University

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

Build or Buy--Should You Build Your Own Opt-in Email List?

The easiest way to acquire an email list for your... Read More

Benchmark Study of Email Database Services

-- Email Appending and ECOA Match Rates Revealed --NEWTON, MA,... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

5 Things You NEED to Know About Your AOL 9.0 Subscribers

In Fall 2003, America Online (AOL) released its brand new... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your... Read More

Email Etiquette V

Further to my previous issues this subject continues ? as... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Is Your Autoresponder Hungry?

Do you know how to feed it, so that it... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

The Moneys In The List - But How Much?

The internet seems to be full of hyped up business... Read More

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

Developing and executing a successful e-mail marketing campaign is becoming... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More